Lead Generation

Lead Generation: Real-Time and Aged Leads

Qualified, opted-in prospects across multiple verticals, delivered as real-time leads the moment they are collected or as lower-cost aged leads. Powered by Waypoint and backed by more than 20 years of lead generation experience.

Talk to Us About Leads What's Included
20+
Years Experience
500M+
Data Records
100%
Permission Based
The Problem

Where Lead Programs Go Wrong

Buying leads is easy. Buying leads that turn into revenue takes the right source, the right speed, and the right fit.

Slow Delivery

Interest fades fast. A lead that reaches your team hours after it was collected is worth far less than one that arrives immediately.

Poor Targeting

Leads that don't match your geography, product, or customer profile waste your sales team's time, no matter how cheap they were.

Volume You Can't Count On

A source that delivers well one week and dries up the next makes it impossible to staff and plan.

What We Do

A Lead Program Built Around Your Pipeline

Choose the delivery model that fits how your team sells.

01

Real-Time Leads

Leads are delivered immediately after collection, so your team reaches prospects while their interest is highest.

Delivered the moment they are collected
Posted directly into your CRM or dialer
Filtered to your targeting criteria
Opted-in prospects
02

Aged Leads

Leads from earlier consumer inquiries, available at a lower cost per lead for teams that work volume.

Lower cost per lead
Filtered to your targeting criteria
Delivered in your file layout
Suited to call-center and email campaigns
03

R1D Network Properties

We operate our own lead generation properties, including LocalQuotes.online, which matches consumers with local providers.

Home improvement quote requests
Insurance quote requests
Matched to consumer ZIP codes in real time
Powered by R1D's data infrastructure
04

Routing and Reporting

Waypoint handles delivery, lead management, and reporting, so you always know what you received.

Real-time lead delivery and routing
API integrations with major platforms
Compliance and data quality controls
Real-time reporting and analytics
How It Works

From Target Audience to Delivered Leads

A systematic approach to filling your pipeline.

01

Identify Your Audience

Define your ideal customer: demographics, geography, interests, and purchasing behavior.

02

We Build the Program

We match your specifications against our permission-based database and lead sources.

03

Delivery

Real-time leads arrive as they are collected. Aged leads are delivered as a file in your layout.

04

Convert and Scale

You convert the leads into revenue. We scale the volume that performs.

FAQ

Lead Generation: Common Questions

Short answers to what clients ask us most.

What is the difference between real-time leads and aged leads?

Real-time leads are delivered to you immediately after a consumer asks for information, which suits teams that respond right away. Aged leads come from the same kind of inquiry but are sold later at a much lower price, which suits teams that work larger volumes with persistent follow-up.

Which verticals does R1D generate leads for?

R1D Media Group generates leads across multiple verticals. Our LocalQuotes.online property serves home improvement contractors and insurance agents. Contact us to discuss availability in your vertical.

How are leads delivered?

Leads are routed through Waypoint, our lead management and delivery platform, which supports real-time delivery and API integrations with major platforms.

How much do leads cost?

Pricing depends on the vertical, your targeting criteria, the delivery model, and volume. Contact us with your requirements for a quote.

Ready to Fill Your Pipeline?

Tell us your vertical, your target audience, and the volume you can handle. We'll build the program around it.

Talk to Us About Leads All Services