Direct Mail

Direct Mail and Multi-Channel Outreach

Multi-channel direct communications, including SMS and email, that reach your audience wherever they are with personalized, targeted messaging.

Plan a Direct Campaign What's Included
20+
Years Experience
500M+
Data Records
100%
Permission Based
The Problem

Why Single-Channel Outreach Misses People

No single channel reaches everyone. The best direct marketing meets each person where they pay attention.

Crowded Inboxes

Email alone competes with everything else in the inbox. Some of your best prospects will never open it.

Different People, Different Channels

Some people respond to mail, some to a text, some to email. A single channel leaves the rest unreached.

Generic Messaging

A message that isn't targeted or personalized gets ignored, whatever channel carries it.

What We Do

Direct Communications, Coordinated

One targeted audience, reached through the channels that fit it.

01

Direct Mail

A proven traditional channel, aimed with modern data.

Audiences selected from our database
Geographic and demographic targeting
Postal address data
Works alongside digital channels
02

SMS

Short, timely messages to people who have opted in.

Permission-based contacts
Targeted by audience
Personalized messaging
Coordinated with email and mail
03

Email

Email campaigns built on clean, validated lists.

Built, managed, and validated lists
Email append for your customer file
Deliverability support
Personalized, targeted messaging
04

One Audience, Every Channel

The same targeted audience carries across channels, so the message stays consistent.

Segmentation and matching technology
500M+ permission-based records
Your own customer data included
Managed by a team with 20+ years' experience
How It Works

How a Direct Campaign Comes Together

Four steps from audience to response.

01

Define the Audience

We identify who you want to reach and where they are.

02

Choose the Channels

We select the mix of mail, SMS, and email that fits the audience and the offer.

03

Personalize the Message

Messaging is targeted so it is relevant to the people receiving it.

04

Reach and Measure

The campaign goes out, and we review the response with you.

FAQ

Direct Mail: Common Questions

Short answers to what clients ask us most.

What is multi-channel direct marketing?

Multi-channel direct marketing reaches the same targeted audience through more than one direct channel, such as postal mail, SMS, and email. Using several channels increases the chance that each person sees the message in a place they pay attention to.

Does direct mail still work?

Direct mail remains a proven channel, particularly when it is aimed at a well-targeted audience and paired with digital channels such as email and SMS.

Can R1D provide the audience for my campaign?

Yes. We build targeted audiences from our permission-based database, and we can also work with your existing customer data.

Can I use just one channel?

Yes. You can run a single-channel campaign or combine channels. We will recommend what fits your audience and goal.

Reach Your Audience Wherever They Are

Tell us who you want to reach. We'll recommend the channels and build the campaign.

Plan a Direct Campaign All Services